Does a turban symbolise terrorism? Recently Gap had released their holiday campaign “Make Love” in which famous Sikh Jewellery/fashion designer and actor Waris Ahluwalia was featured with filmmaker and model Quentin Jones. In the US this campaign had various responses, but the negative response did cause quite a commotion due to the thinking of some individual.
Most people had posted positive comments on social networking sites such as Twitter and Facebook on how proud and civilized they had felt after viewing this campaign.
“Wow Sikhs are now in international models” and “I simply love the first photo. I love how his culture is being embraced (from head adornment to full beard). Well done, GAP!”
But there was some who had took their views to the next level. It was found that in New York City’s subway system, graffiti had appeared scribbled on one of its advertisements. The title which had said “Make Love” some idiotic person decided to cross out the word “Love” and graffiti bombs.
In the Sikh society, a turban is an element which signifies honour, self-respect, courage, spirituality, and devoutness.
“The turban is our Guru’s gift to us. It is how we crown ourselves as the Singhs and Kaurs who sit on the throne of commitment to our own higher consciousness. For men and women alike, this projective identity conveys royalty, grace, and uniqueness. It is a signal to others that we live in the image of Infinity and are dedicated to serving all. The turban doesn’t represent anything except complete commitment. When you choose to stand out by tying your turban, you stand fearlessly as one single person standing out from six billion people. It is a most outstanding act”.
The turban has been admired in different ways, famous couture fashion designer Jean Paul Gaultier recently this year released his SS2013 menswear collection which was inspired by the North India sikh “Jatts”, by taking their masculine attire into creating stylish outfits with combinations of printed dropped crotch pants and finely fitted monochrome strips suits.
Also recently many celebrities have been spotted complementing turbans in their own ways, striking into a new trend in the Industry. Miley Cyrus, Perrie Edwards and Rita Ora were all seen in the same turbans at different supporting events, accessorizing their outfits to stand out and start a new trend.
I believe that wearing a turban in today’s generation needs a lot of guts. Only some are strong enough to step outside and stick to their beliefs. But then again, why should someone hold back their principles? Would you alter or abandon your beliefs due to that short percentage of people who still have hatred and discrimination stuck in their minds?
“The next time you see a Sikh, greet him or her and know that the turban you see is the same turban and stood up against oppression against those identified as lower castes in India, tyranny in WWI, the Nazi empire in WWII.The turban is deeply intertwined with the Sikh identity and is a manifestation of the mission given to all Sikhs – to act as a divine prince or princess by standing firm against tyranny and protecting the downtrodden.”
You should never judge a book by its cover.
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- Opinion: ‘Make love,’ not bigotry (wyff4.com)
- Gap’s Make Love Campaign (nicolemacho.wordpress.com)
- Gap’s response to racist graffiti praised by Sikh community (cbc.ca)
- Sikh Gap Model (erensingh.wordpress.com)
- The Inspiring Way Gap Responded To Racist Graffiti (huffingtonpost.com)